Digital Media and Marketing

What course is all about?

This program will make you master of Digital Marketing by learning most prevalent concepts of internet. The online, self-paced Digital Media and Marketing course is designed for individuals seeking to enhance their existing digital marketing skills or pursue a new career in the internet driven market.  

Sessions

   Introduction to Digital Marketing

2-      Preparing content for Digital Media (WEB PAGE, IMAGES, ADVERTISEMENTS, LINKS, VIDEO AND AUDIO)

3-      File types, size and optimization of content

4-      Online tools and Techniques for configuring website

5-      Blog Management

6-      Publishing Content online (advertisements, videos, images)

7-      Understanding Digital Display Advertising

8-      News Letters and email Programs, email blasting

9-      SEO (Search Engine Optimization) Management

10-   Web Advertisement and Marketing

11-   Using Plugins

12-   YouTube Advertising

13-   Google Analytics

14-   Google AdWords

15-   Affiliate Marketing-AdSense

16-   Social Media Marketing